What Is Video Production?

Video Production is a high-end, professional service designed for businesses that want polished, cinematic-quality videos. These videos require detailed planning, scripts, and the best camera, lighting, and audio setups. They are filmed in multiple locations with precise camera movements and edited to perfection. These videos are shot in horizontal format, so they are ideal for brand videos, website content, and high-converting ad campaigns.

Video Production is perfect if you need a professional, polished brand video, high-quality marketing assets, or an ad campaign that requires attention to detail and storytelling.

Brand Videos

In today’s fast-paced world, video is essential for marketing - especially for contractors, plumbers, electricians, HVAC techs, and other trades. At Inceptions Media, we create high-quality videos that showcase your expertise and attract customers. Whether you need social media content, commercials, testimonials, service explainers, or project showcases, we craft videos that tell your story and drive results.

Training Videos

Running a trade, construction, or home service business and need a more efficient way to onboard new hires or train your team? Training videos are a powerful, time-saving tool that streamlines your employee training process, ensuring your crew understands key tasks and safety protocols. Whether you're training contractors, technicians, plumbers, electricians, HVAC specialists, or general laborers, our business video production services help you boost productivity, consistency, and efficiency - so you can focus on growing your business while we handle the training.

Video Ads

Launching a new service, seasonal special, or limited-time promotion? Get the word out fast with a targeted video campaign designed for contractors, plumbers, electricians, HVAC techs, roofers, and other home service professionals. Whether it’s for a click funnel, landing page, Facebook ad, or social media campaign, video content is one of the best ways to capture attention, generate leads, and drive conversions. Let our business video production services help you create high-impact promotional videos that boost your marketing efforts and bring in more customers.

Video Examples

What's the difference between

Video Production and Video Content?

Which One is Right for You?

✔ Choose Video Production if you need a professional, polished brand video, high-quality marketing assets, or an ad campaign that requires attention to detail and storytelling.

✔ Choose Video Content if you want to stay active on social media, build brand awareness, and connect with your audience through frequent, engaging, and fast-paced content.

A strong marketing strategy often includes both - high-end video production for brand authority and credibility, plus regular video content to keep your business top of mind on social media.

Ready to create the perfect video strategy for your business?

Step 1. Company Research

We'll kick off our video production process by meeting with you to thoroughly understand your business and objectives for the video. This initial phase is crucial as it sets the foundation for a successful project. Here's how we approach it:

Initial Consultation:

We'll schedule a meeting to dive deep into your business. During this consultation, we'll discuss your company's history, mission, values, and target audience. Understanding your brand's story helps us create a video that truly resonates with your viewers.

Identifying Key Objectives:

Together, we’ll pinpoint the primary objectives of the video, whether it's to increase brand awareness, drive sales, educate your audience, or something else. We’ll also identify any specific calls-to-action or messages that need to be highlighted.

Defining Success Metrics:

We’ll discuss how you’ll measure the success of the video. This could include metrics like views, engagement rates, conversion rates, or other KPIs. Establishing clear success metrics helps us focus on creating a video that delivers results.

Brand Analysis:

To ensure the video reflects your brand accurately, we'll analyze your existing branding materials, such as your logo, color scheme, and previous marketing efforts. This helps us maintain consistency and reinforce your brand identity.

Audience Insights:

Knowing your audience is key to creating content that engages and converts. We'll discuss your target demographic, their preferences, and any insights you have about their behavior. This information guides our creative decisions and ensures the video speaks directly to your audience.

Competitive Landscape:

We'll review your competitors' videos to understand the market landscape and identify opportunities for differentiation. This helps us craft a unique and compelling video that stands out.

Content Preferences:

We'll explore what types of videos resonate with your audience and align with your brand. Whether it's a testimonial, explainer video, or a behind-the-scenes look, we'll recommend the best format to achieve your goals.

By taking the time to thoroughly understand your business and goals, we ensure that the video we create is not only visually appealing but also strategically aligned with your objectives. This initial research phase is essential for establishing a strong partnership and setting the stage for a successful video project.

Step 2. Brainstorming & Outlining

Pre-production is a crucial phase of the production process. We get to the drawing board and brainstorm ideas. We never go to a video shoot before we have a detailed schedule and know precisely what footage to capture. This is when we iron out the details and ensure an easy, consistent, and cost effective shoot to produce a video that will give you the most impact. The better the plan going into a shoot, the easier it is.

Step 3. Production

Lights, camera, action! This is when the magic happens. In production, we handle everything involved in the planning stage and execte.

Whether we're shooting on-location, in-studio, or out in the street, we are prepared to capture the highest quality footage for your project.

We coach you through this process in the way you speak, how you say something, how you convay your message, how you stand on camera, your posture and gestures, to have you transmiting your best, most professional version.

Step 4. Post Production

After filming, we head back to the editing lab to craft your video. With the latest software and talented editors, your footage is transformed into a work of art. This includes motion graphics, titles, visual effects, voiceover, music, sound design, and color grading; it involves working through three key processes:

Editing‍:

While editing, we’ll craft the story from cutting and arranging scenes to adding transitions and special effects.

Color Correction and Color Grade:

The colors captured duing the filming process may look different from scene to scene. So, in color correction, we balance the colors to look realistic and cinematic. When we color grade, we are adding a specific 'look' to your video that represents your brand.

Sound Design:

Using pro-grade audio equipment, we optimize the audio captured from filming and interweave music and sound effects to give your viewers an immersive experience.

Step 5. Delivery

Once your video project is completed, our support doesn't end there. We believe in ensuring that your content not only looks great, but also reaches and engages your target audience effectively. Here’s how we help you strategize and get your content out:

Final Review and Approval:

We present the final video for your review. Any last-minute adjustments or edits are made based on your feedback to ensure the video meets your expectations.

Optimized Formats:

We provide the video in various formats optimized for different platforms (e.g., social media, website, email marketing). This ensures that your content maintains high quality regardless of where it's viewed. This is also discussed in the pre-production stage.

Distribution Strategy:

We schedule a consultation to discuss the best strategies for distributing your video content. This includes identifying the most effective platforms such as YouTube, Instagram, Facebook, LinkedIn, and your website. We also go over tips on optimal posting times and targeting methods to reach your desired audience.

Analytics and Performance Tracking:

We guide you on setting up analytics to monitor the performance of your video. Key metrics to track, such as views, engagement rates, and conversion rates, are discussed to measure the success of your video campaign.

By partnering with Inceptions Media, you receive a comprehensive delivery process that ensures your video not only looks great, but also achieves its intended impact. We’re committed to helping you leverage your content effectively to drive results and grow your brand.

Video Packages

If you're looking for a quote on a custom video package, we're excited to chat with you and your team about the details.

Give us a call today and let's start Planting Seeds and Getting Leads!